Thursday, June 16, 2011


Budweiser is now the official beer of the Engilish FA Cup, the nationwide competition that pits the smallest local amateur teams against the best pro teams. Think Salinas Spurs vs. the NY Yankees.

Bud is also the official beer of the World's worldwide championship in which 178 countries participate.

England, Scotland, Ireland, Wales, Germany, France, Czech Republic, Belgium, Holland, Poland, Slovenia, Slovakia, Bosnia, Serbia, Turkey, Spain, Croatia, Italy, Denmark, Mexico, Jamaica, South Africa, Vietnam, Thailand, China, Russia......

That is me thinking of countries whose beer I have had that blows doors off the coldest Budweiser on the hottest afternoon.

In the last ten years America has done many things to infuriate the rest of the world: invading Iraq, for example. Wrecking the world economy, for example.

I think in the long run, Budweiser's invasion of English and international beer will be seen as much, much worse.

Sorry, I'm an one has died in the Beer Putsch, I know. But, imposing upon a multi-millennial, trans-national organic culture(s)......both beer and soccer..... the insipid, clueless, boring, lifeless, overbearing.....but profitable! brand that is Budweiser....... might just presage America's own epitaph:

Insipid. Boring. Clueless. Overbearing.....but Profitable!

And definitely "Lifeless" in the long run....'s to ya. With a Speakeasy Ale from Hunters Point (orange peel and coriander)....and with a lift of the glass to William Younger's Tartan Bitter.


Blogger maldaly said...

I agree that Budweiser is crap beer and that it's tragic and shortsighted for it to become the official beer for such a classic football series. Anneheiser Busch, owner of the Budweiser brand, was bought in 2008 by InBev, a Belgian based company that also owns Stella Artois, Bass, LaBatts and Becks. It gets even worse, though. Within six months, InBev "turned a family-led company that spared little expense into one that is focused intently on cost-cutting and profit margins, while rethinking the way it sells beer." InBev is applying an approach that "stresses a sharp eye on costs and incentive-based pay structures" that it inherited from AmBev in a prior acquisition. For more f the tragedy:

7:50 AM  

Post a Comment

<< Home